Streit's: Matzo and the American Dream
Written and Directed by Michael Levine
ABOUT THE FILM
In the heart of New York’s rapidly gentrifying Lower East Side stand four tenement buildings which, since 1925, have housed the Streit’s Matzo factory.
An iconic New York institution and a fifth generation family business, the Streit's factory and the Streit family itself have long held firmly to tradition: The owners, great- and great-great-grandchildren of the company’s founder, occupy their ancestors’ desks, while dozens of factory workers, many of whom have been working at the factory for 30 years or more, churn flour and water into matzos through ovens as old as the factory itself.
Today, the factory sits surrounded by the upscale restaurants, nightlife, and boutiques that now populate this once-immigrant community. But though the factory seems a century removed from the world around it, Streit’s is not immune from the forces that challenge manufacturing and family businesses everywhere. The gathering forces of foreign competition, aging machinery, and a changing neighborhood present a challenge that grows more daunting each day.
Matzo and the American Dream is a story of tradition, of resistance and resilience, and a celebration of a family whose commitment to their community, to their heritage and to their employees is inspiring proof that the family that bakes together, stays together.
- 83 mins 41 secs
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