I ❤ NY - FEATURE FILM - STREIT’S: MATZO AND THE AMERICAN DREAM

  • SUNSHINE CINEMA 143 East Houston Street New York, NY, 10002 United States

In the heart of New York’s rapidly gentrifying Lower East Side stand four tenement buildings which, since 1925, have housed the Streit’s Matzo factory. An iconic New York institution and a fifth generation family business, the Streit's factory and the Streit family itself have long held firmly to tradition. The owners, great- and great-great-grandchildren of the company’s founder, occupy their ancestors’ desks, while dozens of factory workers, many of whom have been working at the factory for 30 years or more, churn flour and water into matzos through ovens as old as the factory itself. 

Today, the factory sits surrounded by the upscale restaurants, nightlife, and boutiques that now populate this once-immigrant community. But though the factory seems a century removed from the world around it, Streit’s is not immune from the forces that challenge manufacturing and family businesses everywhere.  The gathering forces of foreign competition, aging machinery, and a changing neighborhood present a challenge that grows more daunting each day.

Directed by MICHAEL LEVINE
TRT: 84 minutes

 

*Open wine bar by Hidden Sea wines
*Open beer bar by Modelo and Lagunitas

Doors open 30 minutes prior to screening
$15.50 through Eventbrite online