The Lower East Side Film Festival continually looks to find new ways to engage our audience outside of the four walls of the movie theater. In the past, LESFF has hosted a Zipcar Drive-In Movie Theater, a Google Glass Interactive Screening & Demo, a Vimeo Documentary Night, A Father's Day Campaign for Dove Men +Care, a Live Photo Installation for Squarespace, a Dark Horse Wine Filmmaker Lounge, and many other unique activations for our sponsors.  

This year, LESFF will invite filmmakers, celebrity judges, panelists, press and industry members to a secret location to be revealed through an Instagram Photo Scavenger Hunt.

The scavenger hunt will lead them to a Lower East Side Rooftop, where they will find The Radeberger Secret Beer Garden complete with oversized lawn games, video and photo installations, a short film screening and live music.

In the past, LESFF has welcomed Willem DafoeSusan SarandonNatasha LyonneDenis O'hare, Ilana Glazer, and others to it's off-site events.


Activations

PRESENTING TITLE OF THE SECRET BEER GARDEN
On the roof of the Bowery House, The Lower East Side Film Festival and Radeberger will host the The Secret Beer Garden Presented by Leica.

 

60 SECOND COMMERICAL
A 60 Second Leica Commercial or Short-Film will screen prior to every 2015 LESFF screening.

LESFF HOSTS LEICA MASTER CLASS
LESFF and Leica will team up to host a Leica Master Class at this year's Lower East Side Film Festival. (pictured above: LESFF and Google Glass hosted Glass Short Film Screening & Product Demo).

LESFF FILMMAKER/PHOTOGRAPHER STORIES
Together, Leica and LESFF will choose 5 to 10 filmmakers to give Leica cameras to. They will be asked to capture how they see the Lower East Side and how they experience the festival.  Each filmmaker will be documented in 1-2 minute mini-doc about their photographic journey.

STEP-AND-REPEAT PLACEMENT
Leica's logo on the Lower East Side Film Festival 2015 step-and-repeat.

Screen Shot 2015-04-20 at 5.44.03 PM.png

INSTAGRAM PHOTO SCAVANGER HUNT
Together, LESFF and Leica will team up to create a social media campaign around photography and the 5th Annual Lower East Side Film Festival.